Inspiring photographic monthly stories

Blink are an established creative partner with the online retailer NBrown, collaborating across all homeware product categories to deliver class leading photography and CGI imagery to meet a considered customer proposition at volume.

The Challenge

For this specific project, Blink were challenged to capture imagery to showcase home trend stories across NBrown’s monthly social media campaigns. Our focus was to establish a rhythmic creative process to support regular tight deadlines, and to deliver inspiring content to budget.

Our Approach

To create a smooth monthly process, we defined the best interior environments to showcase each monthly story. This then allowed stylists and set-build team to construct a series of studio room-sets focused on specific story themes such as bedding, furniture, home decor and kitchen… and this month’s theme was a ‘Country Chic’...

It was vital that every image should not only be beautiful, but they should also fit to a comprehensive social marketing campaign, so all image formats, cropping and text friendly spaces had to be considered. There was of course one last magic ingredient - Minnie the Cockapoo.