Branding, Design and photography

A success in the independent retail and gift sector, Cottage Delight asked for our help to make their ‘Cooking With’ Cottage Delight range the go-to choice for ‘top-up’ shoppers looking for inspirational, last minute mid-week meals or weekend fake-aways.

The Challenge

As an extension to the already established Cottage Delight brand, the range needed its own identity to separate ‘Cooking With’ from the core range. A premium product, using quality ingredients to lovingly produce each recipe, our design needed to elevate the brands presence and allow customers to make a fast, informed decisions in an often cramped and busy retail space.

Our Approach

We created a distinctive brand architecture centred around the Cottage Delight ‘triangle’, which would become the stand-out element of the visual brand language and linked neatly back to their core product range. A vibrant colour palette combined with bespoke stylised product imagery showcases each packs cuisine in a bold, fuss-free style.

Photography of each dish was captured true to the packs recipe, giving shoppers no doubt over what is achievable, yet still providing aspirational dishes attainable for the home cook.