A full brand strategy and creative journey all under one roof

Known as Lights.co.uk in the UK, the German lighting manufacturer Lampenwelt offer a wide spectrum of commercial and domestic lighting brands to both B2C and B2C customers across Europe.

The Challenge

Blink were asked to evaluate and develop Lampenwelt’s varied brand portfolio across their respective customer types and price architectures. Once each Brand Story and Identity was established, our challenge was then to deliver brand imagery and consistent product imagery across the whole ecommerce offer via CGI.

Our Approach

We first ran a series of collaborative brand workshops, working closely with the Lampenwelt international team to explore each brand proposition and story. With the foundations laid, we then created respective Brand Identities and Guidelines for each brand, establishing creative application and rules of use.

With new brand directions, we could then generate photo-real CGI lifestyle and product imagery for all brand product ranges, and with the brand toolkits complete, we further supported brand awareness by developing bespoke portfolio websites for Lampenwelts sales teams. Finally, to ensure all stakeholder alignment, we implemented a comprehensive Image Guide for all teams to utilise.